“On Reading a Video Text” by Robert Scholes: How to analyze commercials
![budweiser branding](https://sites.sandiego.edu/wp-fyw/files/2019/10/budweiser.jpg)
Commercials are great for visual rhetoric, but what are some good readings to help students go beyond the usual “logos, pathos, ethos” critique? The essay, “On Reading a Video Text,” introduces students to a robust framework for visual rhetoric and Continue reading