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Tag Archives: ideological criticism

“On Reading a Video Text” by Robert Scholes: How to analyze commercials

October 28, 2019 — No Comments ↓
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Commercials are great for visual rhetoric, but what are some good readings to help students go beyond the usual “logos, pathos, ethos” critique? The essay, “On Reading a Video Text,” introduces students to a robust framework for visual rhetoric and Continue reading →

Posted in Readings | Tagged ideological criticism, narrative | Leave a reply

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