Letter to the Reader: Tsion Fikre

Dear Reader,

Before becoming part of the WorldLink Summer Internship Program, I had a one-sided opinion about the media that seemed reasonable at the time. Realizing that the topic was “The Power and Influence of Media,” I set out to comprehend something that I had not understood before. I have seen the media portray certain places to be absolutely horrendous, and it has made me overlook its other more positive roles. Because of this research internship, I learned to put my preconceived notions aside and become an individual who considers numerous viewpoints before coming to a conclusion. My pursuit for new knowledge was no longer personal after I embarked on my research, and I began to realize media’s capacity. I thank you for taking the time to read through the research that my fellow interns and I have assessed. Please take note that some of the articles that we present may be biased, depending on its author and context.

From the local newspaper to photography, from the radio to television and film, media conveys various messages. Although media has a variety of functions in the world, we, as global citizens, should not fail to notice the important role it plays as a humanitarian voice. Media serves individuals worldwide, and, at times, it is the voice for oppressed communities. Whether it is through a documentary that allows survivors to tell their stories, a photograph that exposes violent deaths, or a television program that focuses on an undernourished area – the underlying intention is the same. Media can be used to give a voice to the survivors and to make outsiders aware of what is really happening. When media focuses on a cause, viewers become aware. It brings attention to what could otherwise be forgotten. Through media, stories are shared, truths are told and danger is prevented. Media not only provides a voice, but it gives new opportunities to underserved communities around the world.

I hope after reading through these articles you gain a new perspective – a perspective that you may not have considered before, a perspective that enhances your interest in the study of media. When the media presents public issues that need support or when it presents people who are seeking for help, the global response should not one that is misinformed or close-minded. We all have the responsibility to take action. We just need to discover the ways in which we can respond to each situation.


Respectfully yours,

Tsion Fikre, Scripps Ranch High School

WorldLink 2012 Summer Intern


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