Return to 2013 Reader Table of Contents


What is New Media?

When analyzing the relevancy of traditional media, it seems only logical to understand its successor – new media. The definition of new media is constantly changing and adapting to this rapidly progressing digital world. This article attempts to define new media by analyzing accepted definitions of it and by studying the progression of new media over the last few decades. Authors Bailey Socha and Barbara Eber-Schmid determine that new media has become the primary source of global information, and it has had a significant effect on three of society’s most prominent sectors: economics, politics and idea exchange. Ultimately, the article concludes that new media does not have a simple or single definition, since new media itself is changing every day.

Socha, Bailey and Barbara Eber-Schmid. “What is New Media?” New Media Institute. Web. 5 June 2012. <http://www.newmedia.org/what-is-new-media.html>.


The State of the News Media 2012: Overview

In recent years, traditional media and new media have been vying in a race for popularity. The race has become more frantic as consumers purchase mobiles devices, like tablets and smartphones – devices that have been shown to increase people’s news consumption via new technology. This article points out that the gap between technology and news industries is widening. As new media and technology advance, traditional news outlets have to keep pace. Furthermore, large technology corporations provide everything in our digital lives: e-mail access, search engines and social networking. Thus, in recent years, technology companies and news outlets are beginning to collaborate and become business partners, which mutually benefits both parties. Nevertheless, traditional news sources are still barely surviving. Since 2000, the newspaper industry has declined by 43 percent.

Mitchell, Amy and Tom Rosenstiel. “The State of the News Media 2012: Overview.” The Pew Research Center’s Project for Excellence in Journalism. 2012. Web. 20 July 2012. <http://stateofthemedia.org/2012/overview-4/>.


[2012 Trends] Media Industry Encountering Unprecedented Challenges

Traditional media is not dead, or so is the belief of Angela Quintal, editor of The Witness in Pietermaritzburg, South Africa. Traditional media, such as newspapers, creates a sense of community, and posts on Twitter and Facebook can never replace the researched and eloquent writing of journalism. However, Quintal also points out that traditional media faces many pitfalls in today’s digital age. There is no reader interactivity, and as economic productivity decreases, so does the demand for ad space. Traditional media will be able to survive the storm of new media, but it must find a way to both maintain quality reporting and to thrive financially.

Quintal, Angela. “[2012 Trends] Media Industry Encountering Unprecedented Challenges.” Bizcommunity.com. 27 January 2012. Web. 20 July 2012. <http://www.bizcommunity.com/Article/196/424/69964.html>.


Younger Thinking: An Evaluation of Young Americans and the Future of News Media and Civic Life

Is it possible to have too much of a good thing? Youth in our world today have the Internet at their fingertips, and they have access to thousands of websites and databases of information. Yet, Christopher Sopher argues that this accessibility has actually had a negative impact on the role of youth in society. It is argued that the younger generation does not typically follow daily updates of current events, and their interest in politics has become more agnostic. Simply put, new media has overwhelmed today’s youth. Therefore, author Christopher Sopher suggests that the Internet should not focus on expanding but should prioritize on organizing information to make it easier to access. Although he knows that traditional media comes second in popularity to newer digital media, Sopher offers a variety of recommendations on how traditional media can engage youth and prompt them to become more active in politics and in their communities. Sopher can seem critical of youths’ apparent apathy toward politics and the global society, but the overall tone of the article is very encouraging and trusting toward the youth of today.

Sopher, Christopher K. “Younger Thinking: An Evaluation of Young Americans and the Future of News Media and Civic Life.” Youngerthinking.com. 19 April 2012. Web. 26 July 2012. <http://www.youngerthinking.com/?cat=6>.

Leave a Reply