Effects of Changes in the Media

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Majority Believe That Traditional Media Will Be Dead in Ten Years

Two-thirds of Americans prefer news from traditional sources, yet a little more than half also believe that traditional media as it is today will no longer exist in ten years time. Traditional media outlets have experienced a decrease in ad revenues and have cut back on personnel in an attempt to survive trying economic times. Author Don Irvine believes that these cutbacks only further deteriorate the status of traditional media, causing these sources to become even less “newsworthy.” In a world where people expect free and immediate online news, it may be too late for traditional media to jump onto the bandwagon of the online media craze.

Irvine, Don. “Majority Believe That Traditional Media Will Be Dead in Ten Years.” Accuracy in Media. 1 November 2010. Web. 7 July 2012. <http://www.aim.org/don-irvine-blog/majority-believe-that-traditional-media-will-be-dead-in-ten-years/>.


The Impact of New Media on Traditional Mainstream Mass Media

This article analyzes the impact of new media on traditional media, and it compares the differing effects in Malaysia and the United States. In Malaysia, people are used to highly centralized and government-influenced traditional media, but decentralized new media sources are beginning to gain a foothold. Malaysia citizens are turning from newspapers to alternative media sources because local journalists are self-censoring, ensuring that their information complies with government standards. The case of the United States is much different. Americans are switching to new media sources; however, not due to censorship but on account of economic issues. American citizens are cancelling their newspaper subscriptions, and the traditional media sources must obey the law of nature and management – which is to adapt or disappear. The article concludes that traditional media around the world is adapting to the digital era and that both types of media will continue to coexist and support each other in our information-hungry world.

Salman, Ali, et al. “The Impact of New Media on Traditional Mainstream Mass Media.” The Innovation Journal: The Public Sector Innovation Journal. Vol. 16(3). 2011. Web. 7 July 2012. <http://www.innovation.cc/scholarly-style/ali_samman_new+media_impac116v3i7a.pdf>.


Traditional Media in the Digital Age

Though online news sources are becoming more popular, they are by no means the primary sources of information for everyone. Most adults over the age of 24 prefer using traditional media over new media. Conversely, the younger generation prefers accessing news and information through new media outlets. Authors Douglas Ahlers and John Hessen are optimistic that traditional media will survive tough economic times and a fierce digital competitor. They believe that offline and online media sources are complementary, not conflicting. However, they also push traditional media companies to quickly join the online media trend in order to increase the sizes of their audience and ad revenues. Otherwise, there is the very real possibility that traditional media will fade away within the decade.

Ahlers, Douglas and John Hessen. “Traditional Media in the Digital Age.” Nieman Foundation for Journalism at Harvard. 2005. Web. 7 July 2012. <http://www.nieman.harvard.edu/reports/article/100642/Traditional-Media-in-the-Digital-Age.aspx>.

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