Attitudes and Awareness

Youth Participation in Climate Change for Sustainable Development

This 2015 paper examines the current state of youth participation in decision-making on environmental issues. It highlights the importance of providing quality environmental education for youth and the significance of involving youth in the environmental sustenance process through civic engagement, not only through youth’s awareness. The authors take a more practical approach to ensure that future policymakers understand the gravity of the environmental situation and the importance of intergenerational equity in environmental decision-making, primarily in developing nations. Readers should note two points: firstly, this paper provides a less comprehensive but more specific perspective on involving and informing youth in environmental issues; secondly, the authors are both Thai, and thus examine the case of Thailand specifically in their work.

Narksompong, Joanne and Sangchan Limjirakan. “Youth Participation in Climate Change for Sustainable Development.” Public Participation and Climate Governance Working Paper Series. 2015. Web. 23 October 2015.


Examining Trends in Adolescent Environmental Attitudes, Beliefs, and Behaviors Across Three Decades

In this article published in the Environment and Behavior Journal in 2010, the authors examine changes in the environmental views of youth over three decades. For instance, a change in belief towards conservation served as a parallel for changes in materialistic beliefs. The authors’ reliance on empirical evidence from a broad time frame and large sample size (approximately 100,000 high school seniors) substantiates their claim regarding changes in youth environmental attitudes. Specifically, the authors’ wide range of data allowed for the analysis of the changes in adolescent attitudes and beliefs about environmental responsibility, pollution, resource scarcity, and materialism, as well as respondents’ actual conservation behaviors.

Wray-Lake, Laura, Constance A. Flanagan, and D. Wayne Osgood. “Examining Trends in Adolescent Environmental Attitudes, Beliefs, and Behaviors Across Three Decades.” Environment and Behavior, 42.1. 1 January 2010. Pgs. 61–85. Web. 23 October 2015. <>.


Green Marketing: A Study on Indian Youth

This 2011 study by two Indian scholars examines the participation of youth in “green marketing” strategies and how effective these strategies can be. It provides insight on the responsibility of Indian youth, as consumers, for the protection of the environment. Using data from a questionnaire created and distributed online, the researchers analyzed the effects of green marketing on youth’s purchasing patterns. Although the sample size of the study was only 91, the researchers accounted for variations in their data by performing an analysis of variance (referred to in the study as ANOVA), which allowed for identification of the primary features in determining youth’s purchasing decisions. Interestingly, the results of the study demonstrated that youth consumers are not overly committed to protecting the environment through their expenses but lay much of the responsibility on industry and the government. Readers should note, however, that the study was conducted using data from Indian youth, and was localized in that region.

Maheshwari, Aditya and Dr. Gunjan Malhotra. “Green Marketing: A Study on Indian Youth.” International Journal of Management and Strategy. Vol. No. II, Issue 3, July-December 2011. Web. 23 October 2015. <>.


Sustainable Consumption Practices of University Students in Selangor, Malaysia

This 2012 paper examines differences in socio-demographic features between students with different conservation behaviors from a Malaysian university. The authors consider gender, parents’ education level, urban-rural background, and field of study as possible classifications to determine the role different factors play in influencing students’ environmentally conscious behaviors. After analyzing the data collected from distributing a questionnaire to 300 students, the authors conclude that urban-rural background and field of study are the factors with greatest influence on conservation behaviors. In doing so, they provide useful insight detailing the variances between students that result in differences in conservation behavior in regard to the environment.

Asmuni, Shahariah, Jamaliah Mhd. Khalili, and Zahariah Mohd. Zain. “Sustainable Consumption Practices of University Students in Selangor, Malaysia.” Journal of Asian Behavioural Studies. Vol. 2, No. 6. July 2012. Web. 23 October 2015. <>.


From ambivalence to activism: young people’s environmental views and actions

Written by an Australian researcher, this 2007 paper highlights the nuances of youth’s attitudes concerning environmental issues. The author points out that although youth are sometimes apathetic in regards to the environment, such apathy is found in other age groups as well. Additionally, the author contrasts these apathetic views with examples of youth activism, such as the recently formed Australian Youth Climate Coalition. Her claim is effectively justified by her findings. She concludes that instead of explaining or changing young people’s attitudes, older people should respond to voices that call for environmental activism and action. This paper is particularly perceptive because it examines the intricacies of youth’s attitudes towards environmental issues, instead of generic binary groupings of apathy and activism.

Partridge, Emma. “From ambivalence to activism: young people’s environmental views and actions.” Youth Studies Australia. Sydney, Australia. 2007. Web. 29 October 2015. <>.

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