The Future is Now

USD students learn about various career paths on Torero Treks.


Students waited patiently for the bus, excited — and a bit nervous. Their participation wasn’t a given; it’s a competitive process to be selected to attend one of USD’s Torero Treks, which give students a real-world glimpse of specific career paths.

“The treks allow students to engage in career exploration by visiting companies in a specific region or industry,” explains Career Development Center Assistant Director Sue Kelly.

November’s marketing trek included three San Diego firms: Rescue, CPC Strategy and Red Door Interactive.

“I got to see companies in my field of interest, and the networking opportunities helped me secure connections,” says fourth-year business major Nikki Barden.

Rescue, a full-service agency, provides research, strategy and experiential marketing to clients. Their current work focuses on curbing tobacco and alcohol abuse, obesity and violence. Senior Talent and Culture Manager Meghann Hanvey explained that the company “has a passion for social good.”

Red Door Interactive, a data-driven full-service marketing agency, helps businesses to leverage data by crafting “the right message for the right people in the right spots.”

Trek participant Lorraine Hughes currently interns for Red Door. “I was inspired to apply after going on last year’s Torero Trek, which really allows students to see what it’s like to work here.”

Students were given time to network before heading down the street to CPC Strategy, a digital retail marketing company that hones the online shopping experience. Second-year student Annabelle Steiner was a fan: “I love their company culture, and I felt comfortable in their work environment.”

Torero Treks give students an authentic taste of both work environments and particular industries, arming them with tools they’ll need to forge their way, postgraduation. — Sofija Kresovich ‘18

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