Measuring Social and Environmental Impact

Friday, February 8th 2013 from 9:00 a.m – 12:00 p.m in KIPJ – B 

Interactive Workshop with: Rob Hanna, founder, Social Wealth Partners and former Chief Architect of the Dell Social Innovation Challenge

In all ventures or organizations seeking triple value gains for people (social), planet (environmental) and profit, the biggest challenge is how to target and measure social and environmental improvements. Attendees will learn about a powerful framework developed by Rob Hanna that makes any social impact measurable, by the ABCs: awareness, behaviors and conditions.  The ABC framework simplifies and makes social impacts clearly observable and verifiable across all domains and project types. The framework includes basic principles for refining impacts desired for individuals, communities and the environment into operational clarity and achievable targets all can share.

The workshop starts with a half-hour introduction to the basic ABC elements followed by a rich discussion of making the framework operational in the field.  An interactive session with specific examples and audience participation will lead attendees to immediately use the framework for their own experiences to discover new potentials for:

  • Social value creation (through innovation, ventures or projects)
  • Affecting social change
  • Community gains
  • Social impacts from student projects
  • Impacts from community service learning

Handout templates of proven shortcuts (heuristics) and supporting articles for engaging individuals and communities will be available for attendees desiring to accelerate positive outcomes in their work at all levels.


  • 9:00 a.m. Continental Breakfast
  • 9:30 a.m. the ABCs, Rob Hanna
  • 10:00 a.m. Open Discussion
  • 10:45 a.m. Break
  • 11:00 a.m. Applying the ABC Principles: Audience Participation
  • 12:00 p.m. Adjourn

This workshop is cosponsored with the Center for Educational Excellence, Center for Peace and CommerceCommunity Service Learning, and the USD Changemaker HUB

To register online click here or call Johnny Bobe II at the Center for Educational Excellence at (619) 260-7402 or email

Click Here for Printable Flyer

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