Dr. Bradley Bond

Office Hours with Dr. Bradley Bond

Get to know Dr. Bradley Bond, director of aMP lab.

Posted by Analyzing Media Psychology on Friday, February 15, 2019


Bradley J. Bond, PhD, is the director of the aMP lab and a faculty member in the Department of Communication Studies at the University of San Diego. Dr. Bond received his BA in communication at Bradley University before studying with Drs. Kris Harrison and Barbara Wilson at the University of Illinois, where he earned his MA and PhD in the Department of Communication. He completed a postdoctoral position in the Department of Psychology at Georgetown University, working in the Children’s Digital Media Center with Dr. Sandra Calvert. Dr. Bond currently serves as the Chair of the Department of Communication Studies.


Dr. Bond takes a social psychological approach to investigating the relationship between media exposure and various health- and identity-related outcomes among audiences. His present research employs content analysis, survey, and experimental methods to better understand how sex is portrayed in the media and the effects of media exposure on the sexual identities and sexual behaviors of gay, lesbian, and bisexual audiences. Additionally, Dr. Bond studies how heterosexual audiences come to learn from and develop relationships with gay, lesbian, and bisexual media characters and celebrities. Much of his current work in the aMP lab investigates the development of parasocial relationships with fictional characters and how the strength of those relationships may influence people’s perceived social networks, self-esteem, and sense of belonging. Dr. Bond’s work on media effects has received top paper awards from the National Communication Association and the International Communication Association. His dissertation was also recognized as the 2013 top dissertation in Children, Adolescents, and Media from the International Communication Association. His research has appeared in peer-reviewed journals including Journal of CommunicationMedia Psychology, Journal of Broadcasting & Electronic Media, Mass Communication and SocietyJournal of Children and Media, and Sexuality & Culture, to name a few. He has also contributed to multiple edited volumes on children, adolescents, and the media.

Teaching Interests

Dr. Bond’s teaching interests include media history, media psychology, communication theory, and research methods. He received the Innovation in Experiential Teaching Award in 2015 from the University of San Diego for his work developing a community engagement course in which students develop media literacy programs for local after-school programs. Dr. Bond teaches many courses at USD, but you are most likely to find him instructing Media Processes and Effects, Children and Media, Introduction to Media Studies, and Introduction to Research.