How Making a Positive Difference in Society Can Grow a Business and a Big Brand Like McDonald’s

One of the world’s most recognizable brands, McDonald’s is not just a multinational corporation: it’s an eleven-figure global entity with over 34,500 restaurants worldwide in 120 countries. Bob Langert, retired Vice President of Corporate Social Responsibility and Sustainability at McDonald’s, Continue reading

Patagonia: Why Business is Good for the Planet

What began as founder Yvon Chouinard’s desire to create stronger and more durable gear for his own recreational hiking in 1957 in Southern California has now morphed into a multimillion-dollar global corporation that is actively involved in environmental conservation and protection Continue reading