Developing a Focused Global Sales Strategy #3

In today’s global marketplace, individuals and companies are increasingly looking to sell to foreign customers, which often requires that they expand their sales and business operations to international locations. International selling often starts with the basic demands of the current customer who is expanding outside of the U.S. and asking its suppliers to follow. In other instances, companies are looking to sell internationally in order to compensate for slumping domestic sales or otherwise to grow revenues. Continue reading

Strategic Growth, Financial Profitability and Free Cash Flow Valuation

This seminar will help participants develop tools for understanding how firms plan (or should plan) for growth, and manage it throughout the firm and industry life-cycle. From early-stage start ups to major public corporations, the growth of sales, cash flows and value is at the front and center of decision making. We will examine how industry forces (national and international) impact decision making, and will consider how ratio analysis helps identify potential areas of concern and guide us towards improving the performance of an organization. Continue reading

Brand Management in the Global Context

According to an Accenture report, nearly 60 percent of the aggregate value of the U.S. stock market is based on investor expectations of future growth. These future values are tied to the intangible assets that are, in most cases, tied to brand equity. Whether you are in marketing, operations, finance, human resources or any other area, it is important to understand how you can help contribute to the growth of your company’s brand or brands’ value over time on a global scale. Continue reading

International Innovation Strategy

The seminar will provide a comprehensive assessment of the current issues and concepts of International Innovation Strategies. The seminar is structured into three segments: Innovation Strategies and Organization, Innovation Processes and Performance, and Ideation Techniques. More specifically this includes: Innovation Continue reading