Optimizing your Global Supply Chain #2

Although sound supply chain management practices are not always followed, crafting and executing a thoughtful supply chain strategy is critical–and the benefits are huge. A well-oiled supply chain can go a long way in enhancing global competitiveness and achieving higher profits. It could also be the difference between success and failure. Continue reading

Developing a Focused Global Sales Strategy #2

In today’s global marketplace, companies are looking to sell internationally in order to compensate for slumping domestic sales or otherwise to grow revenues. In all cases, a focused strategy must be developed and implemented in order for individuals and companies to realize a sufficient payoff from such a large investment of time and resources by the company and its sales force. Continue reading

Developing a Focused Global Sales Strategy

In today’s global marketplace, individuals and companies are increasingly looking to sell to foreign customers, which often requires that they expand their sales and business operations to international locations. International selling often starts with the basic demands of the current customer who is expanding outside of the U.S. and asking its suppliers to follow. In other instances, companies are looking to sell internationally in order to compensate for slumping domestic sales or otherwise to grow revenues. Continue reading

Leading Across Cultures for Business Interactions and Teams #2

This seminar is designed to develop a level of cross-cultural awareness that will enhance global leadership skills. This applies to not only leading multicultural teams (virtual and face-to-face) but also dealing with clients and suppliers from all over the world. Additionally, the seminar will be invaluable to those who will be in leadership positions as expatriates. The sessions will be primarily interactive utilizing small groups discussions, experiential exercises, cases and self-assessments. Continue reading

Leading Across Cultures for Business Interactions and Teams

In the current global business environment, leaders at all levels of the organization interact with peers, clients, subordinates and suppliers from a wide variety of countries. Some of these interactions take place domestically while others are clearly cross-border. In either case, understanding the cultural values that underlie behavior is critical to leadership success. This seminar is designed to develop a level of cross-cultural awareness that will enhance global leadership skills. Continue reading

Strategic Growth, Financial Profitability and Free Cash Flow Valuation

This seminar will help participants develop tools for understanding how firms plan (or should plan) for growth, and manage it throughout the firm and industry life-cycle. From early-stage start ups to major public corporations, the growth of sales, cash flows and value is at the front and center of decision making. We will examine how industry forces (national and international) impact decision making, and will consider how ratio analysis helps identify potential areas of concern and guide us towards improving the performance of an organization. Continue reading

Brand Management in the Global Context #3

This 9 hour seminar offers students the skills to develop and execute a brand marketing marketing strategy and model that will meet the company’s vision. Apart from that, it will identify some of the key challenges facing brand management in the current consumer environment. Whether you are in marketing, operations, finance, human resources or any other area, it is important to understand how you can help contribute to the growth of your company’s brand or brands’ value over time on a global scale. Continue reading

Brand Management in the Global Context #2

Through this 9 hour seminar, students will develop a clear and articulate brand strategy that includes brand architecture, brand story and brand positioning. A strategically sound brand management strategy is critical to any company’s future success, whether it is B-to-C or B-to-B. A well-managed brand(s) will ensure your company is positioned to be globally competitive with sustainable and profitable growth. Continue reading

Brand Management in the Global Context

According to an Accenture report, nearly 60 percent of the aggregate value of the U.S. stock market is based on investor expectations of future growth. These future values are tied to the intangible assets that are, in most cases, tied to brand equity. Whether you are in marketing, operations, finance, human resources or any other area, it is important to understand how you can help contribute to the growth of your company’s brand or brands’ value over time on a global scale. Continue reading