Patagonia-Why Business is Good for the Planet

Doug Freeman, Patagonia’s Chief Operating Officer, leads everything from design to IT to advanced innovation at the growing global company based in Ventura – all with a big focus on embedding social and environmental responsibility more and more deeply into Patagonia’s operations. Doug will discuss Patagonia’s unique history, his work to address the company’s environmental commitments in the context of complex global operations, and how it has succeeding in ensuring its core values remain foundational for the future. Continue reading

The Man, the Country, the Brand: Juan Valdez Café

According to Mr. Méndez Juan Valdez Café’s value proposition is to “create well-being, emotions, and satisfaction around the best coffee in the world”. The brand’s vision is “to be the premium Colombian coffee brand preferred globally by its quality and the well-being that Continue reading