This seminar will help participants develop tools for understanding how firms plan (or should plan) for growth, and manage it throughout the firm and industry life-cycle. From early-stage startups to major public corporations, the growth of sales, cash flows and value is at the front and center of decision making. We will examine how industry forces (national and international) impact decision making, and will consider how ratio analysis helps identify potential areas of concern and guide us towards improving the performance of an organization. Continue reading →
This 9 hour seminar offers students the skills to develop and execute a brand marketing marketing strategy and model that will meet the company’s vision. Apart from that, it will identify some of the key challenges facing brand management in the current consumer environment. Whether you are in marketing, operations, finance, human resources or any other area, it is important to understand how you can help contribute to the growth of your company’s brand or brands’ value over time on a global scale. Continue reading →
The International Practicum course offered in Santo Domingo allows students to work in multicultural teams while providing real solutions to a Dominican Republic company. Each consulting project requires students to use their creativity and apply all of the analytical tools Continue reading →
“The practicum is an opportunity to really find out who you are in the international business world, at a graduate level. I went to Buenos Aires after 2 1/2 years in the Evening MBA and I can say that this Continue reading →
Brazil is not only one of the most colorful, happy, and spirited countries in the planet, it is also the place I am blessed to call my home (just as much as the United States). As a native Brazilian who Continue reading →
