Joe Bird visited both Germany and Greece as part of his study abroad experience and chose to focus on the Greek crisis, including its implications for future generations of Greek youth. Although both located in Europe, my visit to Germany and Continue reading
In the current global business environment, leaders at all levels of the organization interact with peers, clients, subordinates and suppliers from a wide variety of countries. Some of these interactions take place domestically while others are clearly cross-border. In either case, understanding the cultural values that underlie behavior is critical to leadership success. This seminar is designed to develop a level of cross-cultural awareness that will enhance global leadership skills. Continue reading
In the current global business environment, leaders at all levels of the organization interact with peers, clients, subordinates and suppliers from a wide variety of countries. Some of these interactions take place domestically while others are clearly cross-border. In either case, understanding the cultural values that underlie behavior is critical to leadership success. This seminar is designed to develop a level of cross-cultural awareness that will enhance global leadership skills. Continue reading
Students will examine scenarios that call for a decision to expand, be acquired or acquire another firm. Current public financial information and case study analysis will be utilized through the seminar. This seminar will help participants develop tools for understanding how firms plan (or should plan) for growth, and manage it throughout the firm and industry life-cycle. From early-stage startups to major public corporations, the growth of sales, cash flows and value is at the front and center of decision making. Continue reading
This 9 hour seminar offers students the skills to develop and execute a brand marketing marketing strategy and model that will meet the company’s vision. Apart from that, it will identify some of the key challenges facing brand management in the current consumer environment. Whether you are in marketing, operations, finance, human resources or any other area, it is important to understand how you can help contribute to the growth of your company’s brand or brands’ value over time on a global scale. Continue reading
Through robust and sustainable business model design-oriented cases, methodologies and specific examples, participants will assess trade and business opportunities in the global economy that foster cross-cultural understandings that are economically profitable, socially responsible and ecologically sound. Participants will also examine the achievements and challenges of multi-sector collaborations seeking significant social and environmental impact. Continue reading
Corporations need to “change the very definition of innovation from the ‘value for money’ to the ‘value for many,’ and the ‘value for many’ is about doing more with less. – Dr. Vijay Govindarajan Dr. Vijay Govindarajan, Coxe Distinguished Professor Continue reading
Mr. Govindarajan will discuss the breakthrough idea of reverse innovation. Historically, multinational companies innovated in a rich country like the United States and sold their products in a poor country like India. Reverse innovation is doing exactly the opposite. It is about innovating in a poor country like India and selling those products in a rich country like the United States. Continue reading
This 9-hour seminar is tailored for those professionals who would like to take a thoughtful glimpse into the near future, exploring questions such as: Why is it that gray may become the new green? Who are “kidults” and how do they affect the marketplace? Why is water called the oil of the 21st century? Continue reading
This 9-hour seminar is tailored for those professionals who would like to take a thoughtful glimpse into the near future, exploring questions such as: Why is it that gray may become the new green? Who are “kidults” and how do they affect the marketplace? Why is water called the oil of the 21st century? Continue reading
