Each fall, the Ahlers Center for International Business sponsors a team of four students to represent the University of San Diego at the CUIBE International Business Case Competition hosted by Northeastern University in Boston, Massachusetts. This year, I had the Continue reading
How can you compile an essential list of things to do, eat, and see in arguably the largest metropolis in the world? Websites like TimeOut and Lonely Planet have lists numbered in the hundreds of “essential” things to do. My Continue reading
Although sound supply chain management practices are not always followed, crafting and executing a thoughtful supply chain strategy is critical–and the benefits are huge. A well-oiled supply chain can go a long way in enhancing global competitiveness and achieving higher profits. It could also be the difference between success and failure. Continue reading
In the current global business environment, leaders at all levels of the organization interact with peers, clients, subordinates and suppliers from a wide variety of countries. Some of these interactions take place domestically while others are clearly cross-border. In either case, understanding the cultural values that underlie behavior is critical to leadership success. This seminar is designed to develop a level of cross-cultural awareness that will enhance global leadership skills. Continue reading
This 9 hour seminar offers students the skills to develop and execute a brand marketing marketing strategy and model that will meet the company’s vision. Apart from that, it will identify some of the key challenges facing brand management in the current consumer environment. Whether you are in marketing, operations, finance, human resources or any other area, it is important to understand how you can help contribute to the growth of your company’s brand or brands’ value over time on a global scale. Continue reading
According to an Accenture report, nearly 60 percent of the aggregate value of the U.S. stock market is based on investor expectations of future growth. These future values are tied to the intangible assets that are, in most cases, tied to brand equity. Whether you are in marketing, operations, finance, human resources or any other area, it is important to understand how you can help contribute to the growth of your company’s brand or brands’ value over time on a global scale. Continue reading
Through robust and sustainable business model design-oriented cases, methodologies and specific examples, participants will assess trade and business opportunities in the global economy that foster cross-cultural understandings that are economically profitable, socially responsible and ecologically sound. Participants will also examine the achievements and challenges of multi-sector collaborations seeking significant social and environmental impact. Continue reading
This 9-hour seminar is tailored for those professionals who would like to take a thoughtful glimpse into the near future, exploring questions such as: Why is it that gray may become the new green? Who are “kidults” and how do they affect the marketplace? Why is water called the oil of the 21st century? Continue reading
This 9-hour seminar is tailored for those professionals who would like to take a thoughtful glimpse into the near future, exploring questions such as: Why is it that gray may become the new green? Who are “kidults” and how do they affect the marketplace? Why is water called the oil of the 21st century? Continue reading
This 9-hour seminar is tailored for those professionals who would like to take a thoughtful glimpse into the near future, exploring questions such as: Why is it that gray may become the new green? Who are “kidults” and how do they affect the marketplace? Why is water called the oil of the 21st century? Continue reading
