Brand Management in the Global Context #3

This 9 hour seminar offers students the skills to develop and execute a brand marketing marketing strategy and model that will meet the company’s vision. Apart from that, it will identify some of the key challenges facing brand management in the current consumer environment. Whether you are in marketing, operations, finance, human resources or any other area, it is important to understand how you can help contribute to the growth of your company’s brand or brands’ value over time on a global scale. Continue reading

Brand Management in the Global Context

According to an Accenture report, nearly 60 percent of the aggregate value of the U.S. stock market is based on investor expectations of future growth. These future values are tied to the intangible assets that are, in most cases, tied to brand equity. Whether you are in marketing, operations, finance, human resources or any other area, it is important to understand how you can help contribute to the growth of your company’s brand or brands’ value over time on a global scale. Continue reading

Buenos Aires: The Phoenix of Latin America – Glimpses of Checkered Past Through Irresistible Present

  Written by 1st year International Track MBA Student, Swastik Mukherjee Long called the Paris of South America, Buenos Aires is exactly that, and yet so, so much more besides. Granted, this is a city of wide boulevards and French-styled Continue reading

Global Entrepreneurship and Social Change Course

MBA students traveled to Rio de Janeiro, Brazil In January 2013 and 2014 for the course, Global Entrepreneurship for Social Change. The course is offered in Buenos Aires, Argentina in January 2015. The purpose of this course is to learn Continue reading