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October 16, 2014 @ 12:15 pm - 1:45 pmFREE
Mr. Govindarajan will discuss the breakthrough idea of reverse innovation. Historically, multinational companies innovated in a rich country like the United States and sold their products in a poor country like India. Reverse innovation is doing exactly the opposite. It is about innovating in a poor country like India and selling those products in a rich country like the United States. This presentation will focus on three issues: Why is reverse innovation a significant growth opportunity for American corporations? Why is it so hard? How does one win with reverse innovation?
Lunch will be served. Please RSVP: http://goo.gl/8JuQ5v
Vijay Govindarajan is widely recognized as one of the world’s leading experts on strategy and innovation. Mr. Govindarajan was the first Professor in Residence and Chief Innovation Consultant at General Electric, and worked with GE’s CEO Jeff Immelt to write “How GE is Disrupting Itself”, the Harvard Business Review (HBR) article that pioneered the concept of reverse innovation. In addition, Vijay has published a book titled “Reverse Innovation” which was a New York Times and Wall Street Journal best-seller. Prior to joining the faculty at Tuck, he was on the faculties of the Harvard Business School, INSEAD (Fontainebleau) and the Indian Institute of Management (Ahmedabad, India). Mr. Govindarajan received both his doctorate and his MBA with distinction from the Harvard Business School.