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Brand Management in the Global Context #3
March 12, 2015 @ 6:00 pm - 9:00 pm$395
3 Seminars: February 26, March 5 & 12.
Price includes all three seminars.
According to an Accenture report, nearly 60 percent of the aggregate value of the U.S. stock market is based on investor expectations of future growth. These future values are tied to the intangible assets that are, in most cases, tied to brand equity. Whether you are in marketing, operations, finance, human resources or any other area, it is important to understand how you can help contribute to the growth of your company’s brand or brands’ value over time on a global scale.
A strategically sound brand management strategy is critical to any company’s future success, whether it is B-to-C or B-to-B. A well-managed brand(s) will ensure your company is positioned to be globally competitive with sustainable and profitable growth.
- Develop and articulate a clear brand strategy that includes:
- Brand architecture
- Brand positioning
- Brand story
- Develop and execute a brand marketing strategy and model that will meet the company’s vision
- Identify some of the key challenges facing brand management in the current consumer environment
Total Seminar Hours: 9
Thomas Yang has had a successful career as a results-oriented senior executive leader of global brand and general management with Proctor & Gamble, Coca-Cola, Clorox, Starbucks, Del Monte and, most recently, Callaway. Thomas has had responsibilities with revenue ranging from $450 million to $5 billion in North America, Japan, China, Europe, Korea, SE Asia, Middle East, Africa, Latin America and India. He has been recognized for driving and maximizing sales and profits of global brands in both developed and developing markets. He has served in positions of senior executive leadership at the local, regional and global levels while having lived and worked across the world in seven different countries.
Currently, Thomas is an adjunct professor at the University of San Diego and serves as a partner at PrimeGenesis, the leading senior executive transition firm where he leads senior level executive assignments across the world. Separately, Thomas is the founder & CEO of YMPETUS, a firm focused on advising senior executives on growth strategies, branding and business modeling. He graduated from the University of Colorado with a bachelor’s degree in marketing and holds a master’s degree in international management from the American Graduate School of International Management (Thunderbird) in Arizona.