The Man, the Country, the Brand: Juan Valdez Café

According to Mr. Méndez Juan Valdez Café’s value proposition is to “create well-being, emotions, and satisfaction around the best coffee in the world”. The brand’s vision is “to be the premium Colombian coffee brand preferred globally by its quality and the well-being that Continue reading

Student Recommendations in Latin America: What Do You Know Now That You Wish You Would Have Known Before Traveling on This International Program Abroad?

Every year, in our post-program surveys, we ask our students for feedback on things they wish they had known about a specific location prior to going there to study. On this blog post we compiled answers to this question from Continue reading