How Making a Positive Difference in Society Can Grow a Business and a Big Brand Like McDonald’s

One of the world’s most recognizable brands, McDonald’s is not just a multinational corporation: it’s an eleven-figure global entity with over 34,500 restaurants worldwide in 120 countries. Bob Langert, retired Vice President of Corporate Social Responsibility and Sustainability at McDonald’s, Continue reading

Patagonia: Why Business is Good for the Planet

What began as founder Yvon Chouinard’s desire to create stronger and more durable gear for his own recreational hiking in 1957 in Southern California has now morphed into a multimillion-dollar global corporation that is actively involved in environmental conservation and protection Continue reading

Reverse Innovation – Why Would a Rich Man Want a Poor Man’s Product?

Corporations need to “change the very definition of innovation from the ‘value for money’ to the ‘value for many,’ and the ‘value for many’ is about doing more with less. – Dr. Vijay Govindarajan Dr. Vijay Govindarajan, Coxe Distinguished Professor Continue reading

The Man, the Country, the Brand: Juan Valdez Café

According to Mr. Méndez Juan Valdez Café’s value proposition is to “create well-being, emotions, and satisfaction around the best coffee in the world”. The brand’s vision is “to be the premium Colombian coffee brand preferred globally by its quality and the well-being that Continue reading