The Ahlers Center for International Business welcomed today 35 students and Dr. Richard Hofmaier from our German partner Universities FOM (University of Applied Sciences) and ITM (Institute and Society for BTB Marketing and Consulting Management).

Our German students will be attending a two week long conference on campus focused on Marketing and Sales.  Among the seminars they will be participating in are “Global Demographic Trends & Marketing Opportunities” with Dr. Maria Kniazeva, “Relationship Strategies for International Teams” with Dr. Phil Hunsaker, “B2B Marketing Positioning & Partnership Management” with Prof. Carlton O’Neal, “Innovation Management & Marketing” with Dr. Soma, “MBTI Assessment & Change Management” with Dr. George Reed, “Cross-Cultural Negotiations” with Dr. Dennis Zocco, “Content Sales and Marketing for B2B Strategies” with Mr. Vincent Moiso, and “International Business & Sales Strategy & New Business Creation” with Dr. Jaime Alonso Gómez.

They will also have an opportunity to visit and learn from San Diego’s top corporations Taylor Guitars, and WD-40.

Please join us in welcoming our German students to campus!