Experience for the real world at USD School of Business

Jul 29
2013

USD School of Business Professor, Justine Rapp

USD School of Business Professor, Justine Rapp

Here at the USD School of Business, we continually think about how best to prepare our students for the business world.  One thing I keep hearing from employers is that students who have had a real project with a real client get off to a stronger start in their careers.  One way students interact with actual companies is through an internship, and I am gratified that last summer 74% of our rising seniors had internships.

Another highly valuable approach is through team projects in a course.  This spring, Professor Justine Rapp taught a new Digital Marketing & Social Media course, in which students worked on website development for small local companies.  The students had a terrific experience, and the companies benefited from the students’ great insights. I really appreciate Justine’s creative approach to this course and that she’s serving our students in this way.

Check out this one-minute video where you can hear from students and managers about their experience with the projects:   http://www.youtube.com/watch?v=Zhr9WmWsezo



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