Al Carey, CEO of PepsiCo Americas Beverages, presenting to USD students
In his visit to USD this week, Al Carey, CEO of PepsiCo Americas Beverages, gave students a look into the future of the beverage industry. On the thirst-quenching horizon: LRB (keep reading), sustainability and an advertising revolution.
With sales declining for cola drinks, the Liquid Refreshment Beverage category is the beverage tsunami of the future. LRB includes such products (owned by PepsiCo) as Mountain Dew and Kickstart; Gatorade – this …Read Full Article