I was in LA yesterday shooting my new cooking show. My wife is skeptical about my skill set for this new venture, but I think the world is waiting for my scrambled eggs.
Maybe not. But the world may in fact be waiting for the new company that USD School of Business alum, Joe Perez (BBA, ’94), is launching soon. The company, Tastemade, will provide content to a food channel on YouTube.
Unlike food channels on TV, you can view this one on your mobile devices or your TV from the Internet. The great part about this is that you can stop the “tape,” make one step of the recipe, then continue. I think this is a fantastic feature for the home chef who is watching a cooking show and, unlike the TV chef, doesn’t happen to have the previously completed dish ready to be taken out of the second oven and presented to the viewing audience.
The Tastemade channel will have chefs demonstrating their cooking techniques, and it will also have recipes, information about food, travel and food ideas and videos, and much more high quality content. Some of this will be filmed in their studio, which I visited yesterday. They have a huge space with several amazing kitchens. Each one is uniquely designed and outfitted with some antique pieces to add more interest than the typical kitchen set that looks like it was purchased at the local big box store.
Even if Joe won’t let me make my scrambled eggs for Tastemade, I’m going to be watching for this innovative new company.