A current USD School of Business MBA student, Jayla Siciliano ’13, is finding new life for wine spritzers in her start-up company, Bon Affair.
Find out how Jayla went from working in product development and design for both Diesel and Burton Snowboards to reinventing the wine spritzer. (Hint: It had a lot to do with breaking through the perception that this is a women-only drink.) Her story appeared yesterday in this New York Times blog post. (Click on title, above, for links.)