GRANTMAKERS FOR EFFECTIVE ORGANIZATIONS IMPACT ARTICLE
DECEMBER 2009
GEO ASKS: Janine Mason of the FIELDSTONE FOUNDATION
In this month’s GEO ASKS, we talk about coaching with Janine Mason, executive director of the Fieldstone Foundation. The foundation focuses on humanitarian issues, community and education, culture and arts, and Christian Ministries. It invests in organizations serving the communities where the Fieldstone homebuilding companies do business: Southern California, Salt Lake City and San Antonio. With a deep commitment to convening, collaboration and community building – as well as leadership development – the Fieldstone Foundation delivers support through financial grants and leadership training programs for nonprofit executives and staff. The Fieldstone Leadership Network was created in 1994 as a vehicle for peer learning and now includes 900 professionals. The network involves three programs: Executive Learning Groups, The Coaching Network, and Crossroads and Turning Points (an executive management and leadership seminar series). Our conversation focuses on The Coaching Network.
GEO ASKS: What inspired the Fieldstone Foundation to offer coaching for nonprofit leaders?
MASON: Almost 20 years ago, the CEO of the Fieldstone companies was involved in an executive learning program with other CEOs in homebuilding. It was the early 1990s and our industry was not doing well, but his involvement with this group helped him and our business considerably. We realized that providing a similar program for nonprofit leaders would be a creative way for the Foundation to support our communities. We launched the Fieldstone Leadership Network in 1994 in partnership with nonprofit professionals as a vehicle for peer learning. It was an immediate success, but our participants wanted more. We expanded to include an emerging leaders program and, in 1996, a coaching program as well.
GEO ASKS: How does The Coaching Network work?
MASON: Our coaches are all graduates of the Fieldstone Executive Learning Groups. They’ve received rigorous training in consultative coaching – and they get ongoing support through quarterly meetings. The coach is matched with another executive director, the “coachee,” and the pair commit to 12 months of confidential, one-on-one meetings. They address personal and professional issues. They problem solve. They plan for the future – for the coachee as well as the coachee’s organization. There’s real flexibility built into the program but we stipulate that the coaching team meets in a neutral place and for at least four hours per month. The program includes organizational self-assessment tools and a 360 degree professional assessment and feedback from the Center for Creative Leadership.
GEO ASKS: What makes a great coach?
MASON: Great coaches have significant leadership experience. They are respected in the community for their experience, professionalism and trustworthiness. Great coaches have quite broad and flexible views of problem solving. They’re strong listeners – they’re “ask assertive” not “tell assertive.” The best coaches do not try to solve problems for their coachees. Rather, they serve as sounding boards and apply critical thinking to the problems. They ask questions, they probe and they create a supportive intellectual environment where the coachees can think through what their options are.
GEO ASKS: And what makes a great coachee?
MASON: Great coachees are leaders who want to learn. They are genuinely interested in the process. They’re willing to devote the necessary time to the experience and honor the commitment over the long term.
GEO ASKS: How do you make your matches?
MASON: The match has a little bit of magic in it. I can explain what we do to make the matches, but I can’t always explain the magic. We have an application that gives us basic information about the coachees and their organizations, issues, priorities and goals for the coaching program. Then we have two facilitators who review these applications and call all of the applicants. The facilitators spend quality time on the phone digging a little deeper, exploring special requests, understanding learning styles, and identifying any constraints and opportunities the applicants envision.
After we make the match, we meet with our coaches and discuss the assignments. We invite feedback from our team and have the opportunity to make changes based on knowledge about the participants and their organizations that other team members might have.
We’ve found that the most successful matches place coaches in situations a bit outside of their element. If the coach and coachee work in different fields, we find that coaches are less likely to try to do direct problem solving. They’re forced to use theory and questions instead, and both the coach and coachee end up learning more.
GEO ASKS: What’s the connection between the Fieldstone Foundation’s coaching program and its grantmaking?
MASON: From the outset, we were very deliberate as a grantmaker that our grantmaking and leadership development programs were distinct, with no bridge between the two. We didn’t want people to think they could sign up for a Fieldstone Leadership Network program and get their foot in the door for a grant. This would be a disaster for the coaching program since, as I mentioned, coaching only works for people who are sincere and authentic about wanting to develop their leadership style and knowledge.
GEO ASKS: What kind of investment has this required from the foundation?
MASON: Coaching is really cost effective. All of our coaches are volunteers. Many of them have participated in a Fieldstone Leadership Network program and want an opportunity to give back to the foundation and help someone else benefit as they feel they did. We do hold trainings for our coaches every other year, and pay those facilitators. We also pay for the 360 degree review from the Center for Creative Leadership. We invest foundation staff time in meeting with our coaches so that we, as a foundation, stay engaged with the work. And we also hire our facilitators to conduct phone conversations with the coaches and coachees.
But we do all of this of The Coaching Network for less than $5,000 per year.
GEO ASKS: Why have you and the foundation stuck with this work for so long?
MASON: It’s fabulous, deeply rewarding work. We are a small private foundation, and this program has an impact greater than anything we could ever buy. Our commitment to coaching reflects Fieldstone’s grantmaking values. We’re relational. We wanted to support the sector by helping to develop and support leaders. We know that it can be very lonely at the top.
Our greatest success has been in nourishing communities – nonprofit professionals who know, trust and learn from one another. These relationships continue and deepen over years, and even decades, and the ripple effect is profound. The community we build is really a spider web of relationships. Coaches are connected to coachees, but also to other coaches. Coachees often want to become coaches and then start building that network and those relationships. The new connections strengthen the primary and the secondary relationships.
We’re not just giving away knowledge. We’re building communities. For any grantmaker deeply committed to a specific community, coaching is worth exploring.
GEO ASKS: What’s your favorite coaching success story?
MASON: I’m not sure I have a favorite, but I’ll tell you one of the most recent successes, and one that really gets at this issue of community building.
At our last quarterly meeting with our coaches, the struggle of the work was heavy in the air. It wasn’t just a room full of coaches. These are all senior nonprofit leaders, working long days running organizations, delivering services, raising money. It was a great meeting and we were about to conclude when one participant turned to a colleague and asked, “Are you okay?” It triggered a conversation, with everyone contributing. The group ended up staying and talking – and coaching each other – for another two hours. When these leaders finally walked out of that room, they looked like physically different people.
The coaching program allows coaches to help their coachees. But they also are helping each other as a group. And what happened in that room is, I think, a metaphor for what happens out in the field. We’re building community, support, knowledge sharing and trust. The relationships created help provide the energy and camaraderie our nonprofit leaders need to succeed in their work. The Fieldstone Foundation feels lucky to be part of that.
Janine Mason is executive director of the Fieldstone Foundation. Fieldstone Foundation is actively seeking other foundations that would be interested in bringing these types of leadership development programs to their communities. To discuss possible partnerships, contact Janine Mason at 858.404.8056 or JANINEM AT FIELDSTONEFOUNDATION DOT ORG