A Cup of Joe for a Joe
There’s nothing like the taste of a shared cup of coffee, whether in Iraq, Afghanistan or Denver. Brian Laliberte ’86 has been the COO of Green Beans Coffee, operating 70-plus cafes located on or near military bases in the U.S., the Middle East and West Africa. Green Beans Coffee gives back to the military community by donating a portion of each transaction at their coffee houses to organizations serving the men and women in uniform. Just like true Changemakers, Laliberte and his team decided to go one step further by bringing some comfort to soldiers who are far from home. With their “Cup of Joe for a Joe” program Laliberte made it easy for anyone in the world to go online, buy a cup of coffee, and have it delivered with a personal letter of thanks to a soldier overseas. To date, more than 500,000 Cup of Joes have been purchased for deployed troops, and countless connections between civilians and soldiers have been established.
