Implementing Marketing Strategies in Munich – Daniel Barry

Working on a project for BMW Motorrad (Motorcycles) during the 2017 International MBA Practicum was an experience I will never forget. Our case focused on marketing challenges directly impacting regional operations for BMW Motorrad in the current year through 2021. My group consisted of an extremely diverse set of MBA students both at USD and the Munich University of Applied Sciences who each had unique inputs on how to approach the project. Our final presentation brought new, compelling recommendations to the Regional Manager and Product Manager that they were eager to implement. We were able to establish a network with these individuals and I have maintained contact with them regarding progress and how we could help back in San Diego. As the target demographic for BMW Motorrad, I found it hard “turn off” the project and could not stop jotting down ideas as they came to me.

When I did break away for some downtime, Munich gave me plenty of sights, sounds and tastes to take full advantage of. I enjoyed a beautiful sunny day in Olympia Park on my way to visit the famous BMW Museum and BMW World. My colleagues and I also enjoyed delicious food and of course, beer, at many of the famous beer halls around the city. A great way to take a rest day is to visit the Deutches Museum that had amazing technical exhibits and industrial inventions through history. At the end of my trip, I was able to break away for a few days to visit Serfaus-Fiss-Ladis in Austria for some skiing! The weather was outstanding and the mountaintop views were breathtaking – I recommend this to anyone with the slightest interest because it’s only a few hours from Munich by train. The Practicum in Munich was far beyond the highlight of my (brief) stint as a USD MBA student and I am looking forward to my next one wherever it may be!

To check out more student experiences, please visit ourĀ Study Abroad blog page.

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